TYPEFACE WAR CHESSBOARD

DESIGNER / SHERYN BALDAS

BUILT MARKET / STUDENT DESIGN ASSOCIATION (SDA)

OBJECTIVE

To create a unique chessboard that unifies the visual communication design principles of typefaces and typography with the industrial design manufacturing method of CAD modelling and 3D printing. This chessboard serves as a love letter to my ever-evolving understanding of design, and marks a milestone in producing a product for the market. 

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MANUFACTURING

The goal is to create one chessboard for display and five to be sold. However, as the time constraint consisted of one month to produce, this goal eventually became unachievable, opting instead to sell two for the market. This encompassed the CAD modelling and concept refinement, this process overtook the time to 3D print. A sample time being thirteen hours to print one-fourth of one chess board, not accounting for the pieces, packaging time and booklet. 

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PRICING

Upon leveraging the market pricing and cost analysis of raw materials, it became apparent that one chess set amounted to become much more expensive than initially projected. I began reaching out to my peers and professors for advice, and concluded that the range of $250-$350 became my target for compensating my labour and profit. 

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YEAR

Fall 2024

ROLE

Freelance Designer

SKILLS 

3D Printing 

CAD Modelling 

Adobe Programs

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BUILT: TYPEFACE WAR